Let us tell you how Shopify – Mailchimp integration works. Every email address you collect on your website, whether that’s through checkout, or the newsletter sign-up form, creates a Customer within Shopify Admin. Depending on the path taken by a user, this Customer will have different amount of information filled out. If they go through checkout, and select “Accept Marketing”, they will have a lot of details, such as name, surname, email, delivery address, billing address, phone number etc. If, however, they use the newsletter sign-up form, it will only hold their email address, nothing else. Every so often (10 minutes or so), Mailchimp checks with your list of Customers on Shopify, and adds any new emails. Here’s the confusing part. Because of the way this integration works, these new users are not actually counted as newly signed up, but rather as a new import (as if you added them yourself). What you are trying to do is called Double […]
Most of us are creatures of habit. Aren’t we? Once we like something we will usually get back to it again. This is why good ecommerce store should be designed in a familiar for everyone interface style, creating pleasant shopping experience. There are many industry standards that are helping to create user friendly websites. You could follow the rules or ignore, either way it will have an impact on a website’s usability and overall your income. This subject is immense so in the text below I’ve covered only few examples, nevertheless I hope it will help you to get an idea.
Some time ago we created a Shopify Manual, which explains how to use the platform. In most cases, companies do not have a dedicated online store person, so they need to train a few people, if not the whole team. The manual was created to help with that (and to reduce the quantities of emails asking about adding products, but you didn’t hear me say that). You can sign-up for 14 days free trial of Shopify. If you do, you can follow this tutorial to learn the basics of Shopify store management.
You have a great product which is now ready to be sold online. There are many ways you can approach it. First of all you should take your budget into consideration. Once you have an estimate of it you will be able decide if you wish to do it yourself or if you would like to employ someone who can do it for you. There are many freelancers or small and larger ecommerce design companies that provide this sort of services. The quality of an end-product will depend on the designer’s skills and their knowledge in building an ecommerce.