Most of us are creatures of habit. Aren’t we? Once we like something we will usually get back to it again. This is why good ecommerce store should be designed in a familiar for everyone interface style, creating pleasant shopping experience. There are many industry standards that are helping to create user friendly websites. You could follow the rules or ignore, either way it will have an impact on a website’s usability and overall your income. This subject is immense so in the text below I’ve covered only few examples, nevertheless I hope it will help you to get an idea.