Category: Development

Shopify – Mailchimp integration & GDPR

Let us tell you how Shopify – Mailchimp integration works.

 

Every email address you collect on your website, whether that’s through checkout, or the newsletter sign-up form, creates a Customer within Shopify Admin.

Depending on the path taken by a user, this Customer will have different amount of information filled out. If they go through checkout, and select “Accept Marketing”, they will have a lot of details, such as name, surname, email, delivery address, billing address, phone number etc.

If, however, they use the newsletter sign-up form, it will only hold their email address, nothing else.

Every so often (10 minutes or so), Mailchimp checks with your list of Customers on Shopify, and adds any new emails.

 

Here’s the confusing part.

 

Because of the way this integration works, these new users are not actually counted as newly signed up, but rather as a new import (as if you added them yourself).

What you are trying to do is called Double Opt-in (https://kb.mailchimp.com/lists/signup-forms/about-double-opt-in). If you want to follow the steps outlined here, it will work only for the newsletter sign-up form (after modifying it heavily), but the checkout sign-ups will be ignored.

What you need to do, is create an Automation within Mailchimp, which is triggered whenever a new user joins the list

This is how such an Automation looks like for one of our other clients. It’s a welcome message which gets send to every new subscriber, regardless of the source (manually added, imported, signed up through a form somewhere else etc).

 

Here is a guide on creating Automation:

https://kb.mailchimp.com/automation/create-an-automation

 

Then, when you get to the Design Email part, select Themes, and in there you will be able to filter the results (what we are looking for is Notifications) and that will reduce the number of results. One of the Themes is a GDPR notification. Select that, modify it however you want and you are good to go.

 

What do you need to do is create 2 Campaigns with Automation.

 

1) Welcome Email which tells people they have signed up and can unsubscribe if they’ve done so by accident. (again, there are templates for that).

 

2) GDPR Notice which will be sent only once (and as such you don’t need Automation), to your whole list. This will allows subscribers to modify their subscription (stay or leave).

 

There are plenty of ways to accomplish what you want. We believe you already created a new List, which deals with GDPR issue, if not let us know and we might be able to help you.

 

Positive Partnership

Quiz Master Shop does not sell “Widgets”. It doesn’t sell items that can be stacked on shelves and shipped through the post. It doesn’t sell a range of products that will appear in a catalogue, from which the customer chooses.

Quiz Master Shop sells quizzes. In fact, Quiz Master Shop is a totally new way to buy quizzes.

Most quiz web sites provide all their customers with, essentially, the same quizzes; however, we allow the customer to tailor their quiz to meet their exact requirements. The customer can choose:

  • The precise number of rounds that they need to fit into the time they have available for a quiz.
  • The exact subjects for each of these rounds based on their clientele’s interests.
  • The correct degree of difficulty for each of these subjects, to match their customers.

Furthermore, they can download the quizzes as and when they want, but, to make things even easier for them, they can subscribe and receive a customised quiz every week, month, or whenever they want.

And this is completely different from selling “Widgets”.

Only one e-commerce supplier was up to the task, and Nott Development Studios is working with Quiz Master Shop in a partnership to deliver a solution. NDS is producing an innovative and creative implementation of our innovative and creative method of delivering quizzes to our customers.

Not only have they produced a high-quality and attractive web site, but also they are developing a powerful and ingenious database search engine that can generate quiz rounds to Quiz Master Shop’s exact specification. Furthermore the two companies are collaborating on an e-marketing strategy to attract traffic to the site and to harvest subscribers.

Quiz Master Shop’s slogan is Get what you want, not what you’re given. This could be NDS’s motto too, as we’re getting exactly what we want.

Shopify. What, where and how?

Some time ago we created a Shopify Manual, which explains how to use the platform.

In most cases, companies do not have a dedicated online store person, so they need to train a few people, if not the whole team. The manual was created to help with that (and to reduce the quantities of emails asking about adding products, but you didn’t hear me say that).

You can sign-up for 14 days free trial of Shopify. If you do, you can follow this tutorial to learn the basics of Shopify store management.

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Social media dashboard

Social media dashboard is an in-house web application which helps us manage all of our social media accounts. It’s aim is to help reach to clients in an efficient manner. The project started out as a small University project to try and push the boundaries of informatics in social media on Twitter, but it soon became a huge codebase to support multiple social media providers.

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Starting up is never easy…

It’s been our dream for a long time to start a company, and today we can finally announce that this dream has been achieved. We’re now an officially established company under the name ‘Nott Development Studios’.

Our team currently consists of 3 members; myself (Joel Murphy), and my team members Jack Rimell & Robert Moritz.

So what is the purpose of our business? We’re a Web Design & Development agency who specialises in creating beautifully crafted websites and Web applications.

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