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A Fancy Way To Say Blog

Month: May 2018

Shopify – Mailchimp integration & GDPR

Let us tell you how Shopify – Mailchimp integration works. Every email address you collect on your website, whether that’s through checkout, or the newsletter sign-up form, creates a Customer within Shopify Admin. Depending on the path taken by a user, this Customer will have different amount of information filled out. If they go through checkout, and select “Accept Marketing”, they will have a lot of details, such as name, surname, email, delivery address, billing address, phone number etc. If, however, they use the newsletter sign-up form, it will only hold their email address, nothing else. Every so often (10 minutes or so), Mailchimp checks with your list of Customers on Shopify, and adds any new emails. Here’s the confusing part. Because of the way this integration works, these new users are not actually counted as newly signed up, but rather as a new import (as if you added them yourself). What you are trying to do is called Double […]

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